General Manager – Sales & Marketing – Edtech – Test Prep

 Designation:  General Manager – Sales & Marketing

Department : SALES & MARKETING

Location: GURGAON OR AS DECIDED BY MANAGEMENT

Direct Report Relationship: CHIEF BUSINESS OFFICER

Job description for Brand Marketing

  • Develop and implement effective sales strategies
  • Lead nationwide sales team members to achieve sales targets
  • Establish productive and professional relationships with key personnel in assigned customer accounts
  • Negotiate and close agreements with large customers
  • Manage and oversee the daily operations of the sales department
  • Monitor and analyse performance metrics and suggest improvements
  • Prepare monthly, quarterly, and annual sales forecasts
  • Perform research and identify new potential customers and new market opportunities
  • Provide timely and effective solutions aligned with clients’ needs
  • Liaise with Marketing and Product Development departments to ensure brand consistency
  • Keep abreast of new product launches and ensure sales team members are on board

Key Result Areas

  • Top of Mind Recall.
  • Reach & Awareness.
  • Channel Funnel Management.
  • Marketing ROI.
  • Campaign ROI.
  • PR & other outreach

Key Skills

  • Excellent communication skills (Hindi & English)- Written & verbal.
  • IT Savvy Good hands-on Excel, PowerPoint, etc.

Experience

  • Min 10+ Years.
  • Relevant Industry & experience.
  • Ideated, Managed & Tracked Campaigns end-to-end.
  • Can market brands effectively

Candidate Requirement: 

  • Previous working experience as a National Sales Manager for minimum 5 years
  • In-depth knowledge of managing a high-performance sales team
  • Hands-on experience with CRM software
  • Applicable experience of sales performance metrics
  • Outstanding communication, presentation, and leadership skills
  • Excellent organizational and time management skills
  • Customer-oriented with strong negotiation skills
  • Analytical and data-driven problem solver